Automotive Advertising for Dealers, Groups, and Brands

Simplifying automotive advertising
for exceptional results.

Every campaign we run is optimized for one outcome: growing your local market share. One senior point of contact, the top specialist in every discipline, and metrics that can't be faked.

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The Scoreboard

Measured in market share, not impressions.

Impressions, clicks, and CPMs never lead a MiaVita report. These do: four client stores, four market share gains, each measured against the store's own pre-launch baseline and its local market trend. Beneath each, monthly attributed website and showroom visits, indexed to month one. The campaigns optimize and compound as they run.

Website visitsShowroom visits· growth vs. month 1
CDJR Dealership
+53%
market share lift
357 showroom visits driven over the 8-month campaign
Honda Dealership
+51%
market share lift
537 showroom visits driven over the 5-month campaign
Volkswagen Dealership
+37%
market share lift
141 showroom visits driven over the 5-month campaign
Luxury SUV Dealership
+28%
market share lift
178 showroom visits driven over the 8-month campaign
Source: monthly registration-based market share reporting and streaming attribution per store. Dealer names withheld; details available on request.
The Industry Problem

The agency says it's doing great. Sales stay flat.

Most dealers get a monthly report full of impressions, clicks, and engagement rates, and no clear answer to the only question that matters: are we selling more cars, and taking share from the store down the road?

Misaligned KPIs

Reports full of numbers that aren't sales.

You leave meetings unclear on strategy or impact. You can't see which channels work, or where money is wasted.

Inconsistent Performance

Every agency is good at something different.

No single shop is strong across every channel. You end up managing the gaps yourself.

The gap dealers live with
WHAT THE AGENCY REPORTS WHAT YOUR SALES DO
There's a way to do it better. We built a company on finding it.
What We Do

Every channel a dealer needs, each run by the specialist who does it best, all managed by one senior point of contact.

Connected TV

The biggest screen in the household, bought like digital. +20% average market share lift in 90 days.

Explore CTV

SEO + GEO

Win the organic click today, and the AI answer beside it. Generative engine optimization that makes your store the answer.

Explore SEO + GEO

Paid Search & Social

Search, Performance Max, social, and programmatic tuned to cost per vehicle sold, not cost per click.

Explore Paid Media

Creative

OEM-compliant creative that makes your store stand out: on brand, on co-op, in every format.

Explore Creative

Sales Events

A turnkey event program that puts real appointments on your showroom calendar, 80 per month on average.

Explore Sales Events
The Partner Model

Specialists win. Generalists lose.

Most agencies run every channel in-house and end up mediocre at most of them. We curate the top specialist in each discipline and consolidate them under one senior point of contact.

Connected TV
SEO + GEO
Paid Media
Sales Events
Creative
MiaVita
One trusted point of contact
Access to 1,000+ industry experts, with a single senior operator owning your account.
No junior hand-offs, no 14-vendor circus, no finger-pointing between vendors.
One cohesive strategy aligned to the KPIs that actually move your business.
The top specialist in every discipline, vetted, managed, and accountable to us, so they're accountable to you.
How We Can Help

Two ways to work together.

Trusted Partner

Fill a specific gap.

Need targeted support? We provide specialist support, tailored to the gap, from CTV to SEO to sales events, alongside your existing team or agency.

NO AOR COMMITMENT REQUIRED
Agency of Record

One expert contact for everything.

The best automotive specialists, one senior point of contact, one cohesive strategy. Full-funnel and fully accountable.

FULL-FUNNEL, FULLY ACCOUNTABLE
The Ask

A 90-day pilot that proves it at your store.

Phase 01 · Weeks 0–2

Select & model

We model your local market: a market share projection and media plan for your store, before a dollar is spent.

Phase 02 · Weeks 2–14

Launch & optimize

Campaigns live in your market. Monthly reporting on share and showroom visits, with recommendations for improved performance.

Phase 03 · Week 14

Report & decide

Your store vs. its own baseline and market trend. The numbers make the decision.

Your projected 90 days · 15-mile radiusNew-vehicle share
Your Store9.4%
Dealer B16.2%
Dealer C14.8%
Dealer D12.5%
Dealer E11.0%
Dealer F8.9%
Week 0Your store +0.0 pts
Illustrative. Your projection is modeled on your store, your market, and your competitive set.

If the pilot doesn't move market share, that finding is the deliverable. Either way, you'll know.

Latest Thinking

From the engine room.

Data

The Power of First-Party Data: How a CDP Can Transform Your Advertising ROI

Read Article →
Strategy

5 Digital Advertising Mistakes Many Dealerships Make

Read Article →
Connected TV

The Importance of Connected Television (CTV) in Today's Marketing Landscape

Read Article →

Why your first-party data is your most underused advertising asset

Read Article →
Strategy

The five advertising mistakes we see most dealerships make

Read Article →
Connected TV

CTV for dealers: buying the biggest screen in the household like digital

Read Article →