In today’s fast-paced digital landscape, the brands winning the most market share aren’t just the ones spending the most, they’re the ones using data the smartest. But not all data is created equal. While third-party data and targeting tools still have their place, the next generation of growth is being fueled by first-party data , the insights you collect directly from your customers and website visitors. And while collecting that data is one thing, putting it to work effici

The automotive industry is more competitive than ever. With buyers researching online long before they walk into a showroom, the way...

Connected TV (CTV) has transformed the way brands connect with audiences, merging the storytelling power of traditional television with...

For years, digital advertisers relied on one of the most effective tactics in the playbook: retargeting . Drop a pixel on your website, follow users around the internet with relevant ads, and bring them back until they convert. But the days of easy retargeting are over. Between privacy regulations, browser restrictions, and shifting user behavior, it’s become increasingly difficult  to re-engage the people who visit your website but never convert. If your marketing strategy s